Our story

Our brand embodies the journey of inner strength and resilience, inspired by the two-headed wolf—a symbol of the light and dark within, seeking balance to empower you to embrace your true self. Rooted in the philosophy of living in zero, we focus on finding harmony in life’s challenges while striving for authenticity and growth.

After achieving 30 years of sobriety, I launched this brand to inspire and support others on their recovery journey. Our mission is to shine a light on the internal strength and external purpose that drive us, helping everyone find motivation in their everyday lives.

This versatile apparel is designed to accompany you on any occasion—whether you’re pushing limits at the gym or enjoying the great outdoors. As a lifestyle product, it carries a powerful message meant to resonate with and inspire you, wherever life takes you.